We’re proud to offer a better path forward for business owners.
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Jacob Efrosman, Founder & CEO
Jacob specializes in working with legacy business owners in manufacturing, industrial, and construction who want a better way to transition.
After starting out in finance and economics, Jacob quickly realized the academic, theory-heavy pace wasn’t how he learned best, so he pivoted into business and focused on mastering sales first.
He cut his teeth in car sales, then moved west to Alberta and built his experience on job sites and in the realities of running teams
and operations.
That path gave him a strong respect for owners who have built something real, and a sharp instinct for what matters versus what doesn’t.
Having lived through the ups and downs of business ownership himself, Jacob brings empathy to high-stakes decisions and a steady focus on outcomes.
At Strive, our approach is simple:
Protect what’s working, strengthen the business, and help owners step back at a pace that honours their people, reputation, and legacy.

What we care about
Hard Work & Respect
We purchase a majority stake in your business, strengthen and grow what you’ve built, and help you transition on your terms. You get to cash in on the value you’ve built and define your next chapter.
Down-To-Earth Solutions
Unlike private equity firms, which have to move fast to make money, our approach allows us to meet you where you’re at, focusing on steady growth and sound strategy.
Win-Win Outcomes
We want you to do well for yourself and do right by your people. We’ve developed a structure where you make money and we make money. Win-Win.
