We’re proud to offer a better path forward for business owners.

Modern conference room with a wooden table, eight black office chairs, and the word 'strive' displayed in metallic letters on a dark gray wall.
Jacob Efrosman
Founder & CEO

Jacob specializes in working with legacy business owners in manufacturing, industrial, and construction who want a better way to transition.

After starting out in finance and economics, Jacob quickly realized the academic, theory-heavy pace wasn’t how he learned best, so he pivoted into business and focused on mastering sales first.

He cut his teeth in car sales, then moved west to Alberta and built his experience on job sites and in the realities of running teams 
and operations.

That path gave him a strong respect for owners who have built something real—and a sharp instinct for what matters versus what doesn’t.

Having lived through the ups and downs of business ownership himself, Jacob brings empathy to high-stakes decisions and a steady focus on outcomes.

Dan Abbott
Operations, Managing Partner

Dan brings decades of business development 
and construction experience to Strive, with a background spanning industrial, commercial,  and large-scale infrastructure projects.

He specializes in identifying operational gaps and building paths forward, working closely with teams to help businesses grow and people thrive.

Brad Hayden
Corporate Director

Brad is a Corporate Director at Strive and Senior Partner at Norton Rose Fulbright Canada, where 
he has practiced corporate law for 36 years.

Holding the ICD.D designation — Canada's gold standard for corporate directors — he brings deep transactional expertise and steady leadership to Strive's acquisition strategy and growth.

Peter Menchenton
Vice President, Operations

Peter is an operations executive with a passion 
for helping people and businesses reach their 
full potential.

Drawing on more than 20 years of experience across engineering, manufacturing, and industrial operations, 
he partners with leadership teams to improve performance, build capability, and create long-term value.

At Strive, our approach is simple:

Protect what’s working, strengthen the business, and help owners step back at a pace that honours their people, reputation, and legacy.

Smiling older man with folded arms standing in a workshop with machinery and metal materials.

What we care about

1

Hard Work & Respect

We purchase a majority stake in your business, strengthen and grow what you’ve built, and help you transition on your terms. You get to cash in on the value you’ve built and define your next chapter.

How does it work
2

Down-To-Earth Solutions

Unlike private equity firms, which have to move fast to make money, our approach allows us to meet you where you’re at, focusing on steady growth and sound strategy.

How does it work
3

Win-Win Outcomes

We want you to do well for yourself and do right by your people. We’ve developed a structure where you, your people, and ourselves can all prosper simultaneously. Win-Win-Win.

How does it work
Two men wearing jackets having a conversation outside a building with a large open door.

The next step is 
a conversation.

Get in touch with us today.

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